OK Positive

A preventative mental health platform helping organisations strengthen wellbeing, reduce workforce risk and support healthier teams.

About The Venture

OK+ is an innovative people infrastructure platform designed to help organisations embed preventative mental health support into everyday working environments. 

The platform combines early mental health support with anonymised wellbeing insights, enabling organisations to identify emerging challenges before they escalate into more significant issues. By integrating support directly into existing workflows and organisational structures, OK+ aims to make preventative wellbeing support more accessible, proactive and scalable. 

The venture focuses particularly on purpose-led organisations seeking to strengthen workforce resilience, improve employee wellbeing and reduce operational risk linked to burnout, disengagement and mental health challenges. 

Rather than relying on fragmented wellbeing tools or reactive interventions, OK+ positions preventative mental health support as part of core organisational infrastructure. Through this approach, the venture aims to help organisations build healthier teams, improve long-term performance and strengthen organisational resilience. 

THE DETAILS

Legal Entity
Limited Company with Golden Shares
Service Used
Build
Impact Category
People & Wellbeing
Business Category
Digital Platform
Founders
Charlie Winton

The Challenge

As OK+ continued to develop its platform and market proposition, the venture needed support to strengthen how it communicated its offer and differentiated itself within the wellbeing and people infrastructure space. There was a need to clarify audience segmentation, strengthen brand messaging and refine the venture’s positioning in order to better communicate both the commercial and social value of the platform. The organisation also required support to articulate its Theory of Change and develop stronger strategic and financial planning foundations to support future growth. Alongside this, OK+ sought support to align marketing strategy, business planning and operational growth within a more cohesive long-term direction.

OUR SUPPORT

Value proposition and positioning

Audience definition and segmentation 

Theory of Change development

Financial modelling and planning

Marketing strategy development 

Business strategy and planning 

Impact

Charlie Winton

Charlie Winton

Founder & CEO

What our venture says about us.

Working with Sheila, Katie and the wider Ventures Lab team has been an absolute pleasure. The advice, guidance and support have been crucial to our strategic positioning, financial forecasting and growing our sales pipeline.  

 

The team are brilliant to work with and structure the process in a way that allows businesses to carry on working their day to day while building a meaningful application for funding.  

 

We as a team could not recommend them more highly and would like to thank Sheila and Katie for their support. 

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Climate Change Legal Initiative (C2LI)

About The Venture Ut massa est, ultricies hendrerit eleifend et, tempus et est. Nullam luctus

Climate Change Legal Initiative (C2LI)

About The Venture Ut massa est, ultricies hendrerit eleifend et, tempus et est. Nullam luctus

Climate Change Legal Initiative (C2LI)

About The Venture Ut massa est, ultricies hendrerit eleifend et, tempus et est. Nullam luctus