Support at every stage
The Ventures Lab works alongside purpose-led founders to explore ideas, prepare for investment and scale sustainably. Our approach is hands-on, impact-led and grounded in performance.
Finding the right route forward
Every venture is different. Some are exploring a concept discovered during academia, others are preparing to raise investment, and some are navigating the complexities of growing an impact venture.
Our pathway framework helps founders understand:
- where they are now
- what support will be most valuable
- what progress looks like at each stage
It reduces risk, focuses effort, and ensures ventures receive the right depth of support at the right time.
Pathways We Can
Take Together
We use a structured readiness approach so ventures can demonstrate progress clearly and credibly. By the end of the process, founders should be able to decide, with evidence, whether to progress, pivot, partner, pause, or stop.
Discover
Idea Stage
Spark of inspiration
Your business idea is taking shape, you’re clarifying your motivation and testing your vision, mission and values.
Discover
Exploration
Testing assumptions
Carrying out market research and stakeholder conversations, to create early prototypes and service drafts.
Discover
Validation
Evidence and demand
Launching an MVP or pilot, gathering feedback, securing letters of intent or first sales
Build
Model Development
Refining how it works
Exploring your route to market and testing your pricing structure. Sharpening your “theory of change” or impact model.
Build
Operational Set-Up
Laying the foundations
Establishing your legal structure and necessary compliance, financial and regulatory processes.
Build
Growth Planning
Preparing for scale
Developing your marketing and sales strategy alongside exploring strategic partnerships.
Build
Investment Readiness
Ready for investment
Preparing your financial projections and pitch decks ready to begin conversations with investors.
Growth
Post Investment Support
Building resilience and scaling impact
Hands-on growth support to take your venture through the first five years and beyond.
HOW THE PATHWAY WORKS
Rather than a one-size-fits-all programme, our pathway is flexible and responsive.
Ventures may:
- enter at different stages
- progress at different speeds
- move forward when evidence and readiness are in place
At every stage, we work actively alongside founders to diagnose challenges, design solutions and build capacity to ensure that progress is meaningful and sustainable.
Impact is embedded throughout the pathway, not treated as a separate workstream.
DISCOVER
Exploring and validating ideas
Discover supports founders to test early-stage ideas, explore feasibility and gather evidence before committing significant time or capital.
This stage focuses on understanding problems, users and opportunities and on clarifying whether an idea can become a viable, impact-led venture.
BUILD
Preparing for investment
Build supports incorporated, impact-led ventures that are strengthening their foundations and preparing to raise investment.
This stage focuses on improving performance, building credibility and ensuring ventures are genuinely investment-ready, both commercially and in terms of impact.
GROWTH
Scaling post-investment
Growth is a paid, bespoke service for ventures that have secured investment and are entering a scaling phase.
This stage focuses on deploying capital effectively, strengthening systems and teams, and scaling operations without compromising purpose.
IMPACT ACROSS THE
JOURNEY
Impact is not a stage. It is embedded
Across the pathway, we support ventures to:
- define and evidence their impact
- embed purpose into decision-making
- balance social, environmental and commercial performance
We believe ventures should not have to choose between impact and growth — both are built together.
Not sure where your venture sits on the pathway?
ACTIVE SUPPORT, LONG-TERM COMMITMENT
We are not a short-term programme or a passive advisory service. Our role is to work actively alongside founders, supporting them from early exploration through to long-term growth.
As part of The Challenges Group, and supported in Scotland by the Scottish Government, we bring global experience and public backing to ventures shaping a fairer, more sustainable economy.
your pathway?
Ready to make an impact? Apply now or take our quick Impact Quiz to discover the best path for you.
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